A Study of Business Model for iOS App

• Main Authors: Li, TzuYing, 李姿瑩
• Other Authors: Fangtsou, ChaoTsong
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/83183699368768180449

碩士 === 國立臺北大學 === 資訊管理研究所 === 100 === Digital content is the important industry, due to the popularity of home broadband and mobile Internet, led the vigorous development of digital content. The face of the global content industry towards the digital development, Apple, Google and Microsoft and other international companies constantly expanding to increase the amount of content of its application store platform. Domestic and foreign software industry also positively transform to production of App. In early 2011, there’re 300,000 applications in the Apple App Store. According to the data representation of the Digital Content Industry Promotion Office in 2010 the global App downloaded over 11 billion customer entity spending by $4 billion in 2009 increased to $7 billion in 2010. Learned that the global App market growth curve will continue to enhance, as well as the mobile for value-added services business model has become a must trend. In addition to the digital game, there're not more complete and profitable business model can be determined. The relevant industry business model for App content is still in the trying stage, hoping the App content is more user acceptance one day. This study refers to the E-marketplace business models intended to develop an App supply chain with a variety of different business models. By the analysis of App of the supply chain, to build the development App of the business model to match on the trading platform of its various characters (App developer, App owner and user). Finally, the reference to scholars of business model literature, forums sorted out App business model at home and abroad successful App contents of the case, with case studies, the current situation and development trend of App-depth discussions on App business model, in order to summarize the current App successful model, and the future can be the business model. This study completes the design of the App various characters with various types of business model, coupled with government promotion, and look forward to the next available reference to the related industry, to achieving the goal of profit.