| Summary: | 碩士 === 國立臺北大學 === 公共行政暨政策學系 === 100 === This study aims to understand the policy regarding the tourism factories of Yilan County, as well as the problems and difficulties during the implement process with policy implement as the theoretical point of view. We carried out depth interviews with 12 shareholders related to this policy and analyzed the current development and difficulties of “Tourism Factory Consultation Project of Yilan County” with four variances, “the characteristics of implement organizations”, “the attitude and intention of implement staff”, “the policy resources” and “the marketing of policy”.
Having taken literature analysis method and depth interview method in the research, the findings indicate the positive effect of“the characteristics of implement organizations”, “the attitude and intention of implement staff” and “the marketing of policy” on the policy implement regarding the tourism factories of Yilan County. However, there are still problems to be improved, such as the lack of evaluation regulations, the insufficiency of inter-department cooperation mechanism between Industry Development and Investment Promotion Committee and the county government, the scarcity of committee autonomy, the short of implement staff, the difficulty of hiring professional teachers, the deficiency of fund affected by unsteady financial subsidy from the central government, the insignificancy of width and depth on tourism factory marketing, and the imperfect of supporting measures on public transportation.
According to the findings, we have brought out the following suggestions regarding the policy: (1) as to the implement organization, the perfect evaluation regulations and the inter-department cooperation mechanism must be set up; (2) for the attitude and intention of implement staff, regular training and incentives of the implement staff are necessary ; (3) as to the policy resources, the appointment criteria for staff in Industry Development and Investment Promotion Committee and the personnel database should be built up; and (4) regarding the policy marketing, the marketing depth and width can be improved by attracting more foreign visitors and combining the marketing strategies with the characteristics of local culture.
Keywords: industry tourism, Industry Development and Investment Promotion Committee, Tourism Factory Consultation Project, Policy Implementation
|
|---|
