Study on How Creativity of Taiwan Cotton Prints Presented Visual Charm

• Main Authors: Yea-Huey Jan, 簡雅慧
• Other Authors: 黃雅卿
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/r3p5k2

碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 100 === “Antique” can be the source of classic, it also can be shortlived fashion. In today’s very popular traditional cotton prints in Taiwan, it deserves us to study the context of this phenomenon and then think deeply about how to continue the prospective life of cultural symbol. Collective memory is the foundation of forming common consensus. After sediment of time, the past necessities in common people’s life obtain attention again, the design circles take a fancy to the geniality and emotion origin that old things possessed, and then transform them into the surface features of local characteristics that represent this country. Taiwan’s traditional cotton print is one of the materials that are often used in Taiwan in recent years, the characteristic of cloth is replaced by the pattern of cotton print gradually, the application range also no longer limits to the possibility of cloth. Under the driving force of strong local consciousness and development of cultural creative industry, Taiwan’s cotton prints have been dig out from grandmother’s wardrobe and moved towards the public area from private area; they are then transformed into design elements. The cotton print becomes the representative totem of Taiwan’s characteristic solemnly, it gets rid of its originally tawdry impression and is attached to a lot of visual designs or product designs; thus, it sublimes and becomes the representative of fashion style. In recent years, more and more Taiwanese designers discover the unique charm of cotton prints, and they use different materials to recreate different kinds of cotton prints creatively. Hopefully, the development of Taiwan cotton prints could be expanded with more possibilities in the future. The study result indicated that it was necessary to understand the source of cotton prints from the perspective of history, because the postcolonial theory pointed out that the production of Taiwan cotton prints presented subtle cultural fusion. Secondly, Taiwan cotton prints could reappear at the visual stage was because of the global atmosphere, namely glocalization brought up the popularity of Taiwanese totem through such catalysts as art, medium, and policy. Next, consumption code and stylish goods emphasized characteristic and interest, which promoted vintage in the post-modern trend. In addition, Taiwanese totem has already become an important element of Taiwan cotton prints, so international totem designs could provide new direction for the future development of Taiwan cotton prints.