The study of expressive design of “Taiwan Island symbol” in Taiwan Image

• Main Authors: Yu-Chieh Lai, 賴鈺潔
• Other Authors: Shen-Ko Cho
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/mruad6

碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 100 === In recent years, Taiwan consciousness and the local culture have got more attention, and the research of art designs that are related to these concepts become one of the issues which tolerates no overlooking. This thesis will mainly focus on discussions on Taiwan Island Symbol which embodies Taiwan Image by employing documentary analysis, historical research and field research, examining the ways of expressing Taiwan Island Symbol, the symbolic meanings, and internal contexts. This is to establish graphic information and historical resources in order to provide references for design research, design education and design production and show their application. Furthermore, Taiwanese local culture, popular culture and aesthetic conceptions can also be explored. Through exploiting historical resources of design, the characteristics of design culture that uniquely belong to Taiwan can hopefully be shaped. Research outcomes are as follows: 1. Images that encompass Taiwan Images can be divided to nature, humanities, arts, cuisines and spiritual Taiwan. Among these, the Taiwan Island Symbol in natural sceneries is the one which conveys Taiwan Image most effectively. 2. Taiwan Island Symbol has different political implications in different historical backgrounds and in Taiwan Image. The symbolic meanings are colonial image, Taiwan and China’s reunion and Taiwan independence. 3. The composition of Taiwan Island Symbol images in different design media can be divided to composition based on combination of basic elements, composition based on various elements or composition based on using shapes that are similar to Taiwan to metonymize Taiwan. 4. Images of Taiwan Island Symbol are often presented with colors such as red, blue, green and yellow. All of them show different symbolic meanings. The colors employed in Taiwan Island Symbol images are also often associated with Politics, representing different colors of different political parties’ logo. 5. The symbols used in images of Taiwan Island Symbol can be replaced by a different signifier, and the same signifier could also convey different signified. Research suggestions are as follows: 1. It is suggested that governmental departments of culture should establish electronic database for Taiwan cultural heritages and design resources which encompass representative works at different historical stages. 2. Educational departments should strengthen citizens’ understanding of Taiwan Image pictures, and also to improve people’s aesthetic conception, cultural accomplishment and ethnic confidence. 3. Designers should pay attention to national and international design trends and discover design ideas from history and life so that design works could display nationality, regionality, and period representativeness and achieve shaping Taiwanese design style and constructing cultural characteristics. 4. Future research could investigate contextual, overall design history and culture, focusing on various kinds of Taiwan images.