The Development of Digital Prints in Art Market

• Main Authors: Kuan-Chen Fu, 傅冠臻
• Other Authors: Chia-Yu Hsiao
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/q8sdvu

碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 100 === Due to constantly evolving photographic and digital technology, art works can be reproduced into many types of new media. "Digital" refers to the use of computers as a tool, and "prints" are a form of reproduction. The emergence of inkjet printing technology is leading to the transformation of the printing industry and art market, expanding the scope of prints'' content and form, and overturning the concept of printmaking. As a result, digital prints have become a new form of art. Furthermore, because of the recent ongoing establishment of many more art auction companies and galleries in Taiwan and abroad, there has been more attention devoted to art licensing mechanisms. This study consequently seeks to investigate derivative phenomenon and problems occurring in cultural industries when digital prints are considered a form of art. This study investigates the current state of the industry in three stages. The first stage consists of a review of the literature; this stage analyzes art needs and evolution throughout human history, and presents chronological data. The second stage uses comparative analysis and a field survey to observe the current state of the digital photographic print market and investigate the state of the printing industry and how it is using steadily evolving technology to reproduce digital prints. The third stage consists of a market case analysis taking America''s Norman Rockwell, Japan''s Murakami Takashi, and Taiwan''s father of acrylics Lin Chih-chu as examples; the study''s analysis and empirical findings are presented in the form of the research results. This study discovered that the evolution of mankind''s new art needs suggests that digital prints can indeed be considered a new form of art work. Furthermore, art licensing mechanisms can enable digital prints to be a "limited issue" art form. When artists allow their original works to be transformed into iconic elements through the licensing process, the design, transformation, creation, and reproduction, and the resulting use of derivative peripheral products, will convert the originality of fine art into popular cultural diversity. Moreover, inkjet printing technology can be used to capture the spirit and qualities of the original works, enabling the public to become familiar with more art and works of art.