| Summary: | 碩士 === 國立臺中科技大學 === 資訊工程系碩士班 === 100 === The purpose of our research is to complement the literatures on Cross-Cultural research areas for Knowledge Sharing Behavior in a Virtual Community. Since we aimed the survey and analysis at open virtual communities, we propose a research model for understanding a nation’s cultural affect knowledge-sharing behavior. In open virtual communities, knowledge sharing is based on the degree of interpersonal trust, because the members cannot see each other in the virtual community. Our research on the literature aims to integrate cultural and interpersonal trust. We investigate the effect of national cultural and interpersonal trust on knowledge sharing, and compare the effects of different national cultures.
Survey research is employed in this study, and the data collection is obtained from the web and written questionnaires. We apply Hofstede’s cross-cultural theory. First, we investigate the effects of national culture on interpersonal trust and knowledge sharing. Second, we compare the effects on the members in Taiwan and other countries of national cultures on interpersonal and knowledge sharing behavior to understand the differences.
The research results point out that Hofstede’s cross-cultural theory: Individualism/Collectivism has a significant positive effect on knowledge sharing behavior. Short-Term Orientation/Long-Term Orientation also has a significant positive effect on interpersonal trust. The comparison of different national cultures, the Taiwan respondents’ Individualism/Collectivism and Short-Term Orientation/ Long-Term Orientation shows that they have a significant positive effect on interpersonal trust. It exhibits no significant differences to the responses of other respondents. Furthermore, the additional findings of our research include the following: Taiwan respondents’ Uncertainty Avoidance has a significant positive effect on knowledge sharing behaviors, and the other respondents’ Masculinity/ Femininity has a significant positive effect on knowledge-sharing behaviors.
Overall, the results of our research differ to the conclusions of previous studies. This study complements the deficiencies in past researches. Based on our findings, Masculinity/Femininity and Uncertainty Avoidance can be used as future research foundations.
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