The strategy of price-matching guarantees on consumer response: the moderating role of consumer search cost and refund scope

The strategy of price-matching guarantees on consumer response: the moderating role of consumer search cost and refund scope

碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 100 ===

Bibliographic Details
Main Authors: Hsiang-Hsi Fang, 方祥熹
Other Authors: 林心慧
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/2ybs4u
Description
Summary:碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 100 ===

Similar Items