Modelling the joint choice behavior of airport and route for cross-strait direct flights

• Main Authors: Chun-Yan Hsu, 許均宴
• Other Authors: Chih-Wen Yang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/fkf75b

碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 100 === Proceeding from nested multinomial Logit model of stated preference data construction, this research discusses the model of combined selection of airports and airlines. Its experimental subjects are individual tourists departing from Taoyuan or Songshan Airport in Taiwan for Shanghai in the Mainland of China. At first this research makes estimations about the airport and airline respectively from a single dimensionality, and then uses the combined selection model for further discussion. The combined selection model can be separated into two stages: first choosing the departing airport, and then choosing the destination airport. Results of estimation show that tourists with high incomes prefer the rapid custom clearance services of Songshan airport, while business tourists visiting Shanghai frequently favorite airlines that provide more flights. According to the elasticity analysis, improvement of transship time and cost can provide more options for passengers; among factors that may influence passengers’ choices in this research, air fare plays a more important role than does flight time. Exactly because of this reason, the change of Songshan-Hongqiao airline will influence the Taoyuan-Hongqiao airline, though in Taoyuan Airport, the air fare and flight time equally influence each other. The 10% reduction of air fare in policy simulation will most significantly influence Songshan-Hongqiao airline. Final results indicate that the virtual Taoyuan-Hongqiao airline takes the second place among four airlines, which can meet the potential needs of tourists visiting Shanghai frequently.