Story Marketing of a Clothing Brand
碩士 === 國立臺灣大學 === 財務金融組 === 100 === In the highly competitive clothing industry, companies who can create the most strategic brand marketing can increase their sales revenues by using effective tools such as story marketing. One such example is Munsin, a traditional clothing corporation that has dom...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q7qtvt |