Effects of Brand Equity on Prescribing Intention- A Comparison between Generic Drugs and Brand-name Drugs
碩士 === 國立臺灣大學 === 健康政策與管理研究所 === 100 === Background: In the healthcare system, information asymmetry could be caused by patients who have no medical expertise to decide the best treatment but physicians do. However, this information asymmetry situation may create potential factors to affect physicia...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68727749300624071157 |