| Summary: | 碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 100 === Since the 2008 financial crisis began, many international financial institutions had suffered heavy losses both in assets and revenue, and their operations had been reduced substantially as a result. Eventually, some internationally renowned banks and investment companies went into bankruptcy, some were merged or selling valuable assets in order to survive. Not only the international financial sector was in chaotic situation, but also Taiwan financial sector was not immune.
Financial sector has a great influence on the Taiwan economy. Therefore, a series of financial reforms has been undertaken in recent years in response to the global economic changes, and hopefully to build up a sound financial sector to enhance competitiveness. Furthermore, the financial sector in Taiwan is highly competitive and individual bank is in need to expand its operational scale, otherwise it may be merged or acquired by the other.
Under such great global uncertainty, ANZ did announce in 2009 to the acquisition of Royal Bank of Scotland's Asian operations. Someone wonders that how ANZ is not affected by the global financial turmoil, but also to expand its operations from Australia to Asia. ANZ takes advantage of acquiring assets from other banks to expand its assets and operation in Asia. The results indicated that this approach of asset acquisitions to increase the scale of operation is quite successfully. At the present time, Taiwan is the largest overseas investment for ANZ, and it plans to set up a subsidiary in Taiwan.
This study investigates ANZ operating capability and strategies for acquisition. By using SWOT method to analyze the internal and external advantages and disadvantages of ANZ in Taiwan operations, The Five Forces approach is also used to assess the overall domestic financial institutions in Taiwan. The results obtained from these analyses could be served as references for ANZ to set up a subsidiary in the future. Major suggestions are as follows: (1) Expansion of more operating branches; (2) an increase of advertisement for ANZ bank, and (3) promotion of more innovative investment products for Taiwan customers.
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