The Interaction Effects of Price Increasing Framing and Product Types on Purchase Intentions
碩士 === 國立高雄大學 === 經濟管理研究所 === 100 === Most of the previous researches about price framing focused on promotion. The ways of promotion was either price decrease or increasing the volume. In addition, only a few studies focused on the effect of price increases to the price perception of fairness. Prio...
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ndltd-TW-100NUK057710012016-07-15T04:17:15Z http://ndltd.ncl.edu.tw/handle/35226742548563123311 The Interaction Effects of Price Increasing Framing and Product Types on Purchase Intentions 價格上漲包裝效果與產品類型交互作用對購買意願之影響 Pei-Fu Shih 施沛甫 碩士 國立高雄大學 經濟管理研究所 100 Most of the previous researches about price framing focused on promotion. The ways of promotion was either price decrease or increasing the volume. In addition, only a few studies focused on the effect of price increases to the price perception of fairness. Prior researches lack discussed whether different framing price increasing (stated price increases versus actual quantity decreases) will affect the consumers’ purchase intentions or not. The purpose of this study was to investigate the interaction effects of price increasing framing and product types on purchase intentions. An experiment in a 2 (price increasing framing: straightforward price increase vs. volume decrease) x 2 (product types: utilitarian product vs. hedonic product) factorial design was conducted to examine these effects on purchase intentions. The results displayed there were no difference between the interaction effects of price increasing framing and product types on purchase intentions. This indicated when facing the price increase situations, people wouldn’t change their purchase intentions by the framing messages. Yu-Chi Wu 吳毓麒 2012 學位論文 ; thesis 45 zh-TW |
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碩士 === 國立高雄大學 === 經濟管理研究所 === 100 === Most of the previous researches about price framing focused on promotion. The ways of promotion was either price decrease or increasing the volume. In addition, only a few studies focused on the effect of price increases to the price perception of fairness. Prior researches lack discussed whether different framing price increasing (stated price increases versus actual quantity decreases) will affect the consumers’ purchase intentions or not. The purpose of this study was to investigate the interaction effects of price increasing framing and product types on purchase intentions.
An experiment in a 2 (price increasing framing: straightforward price increase vs. volume decrease) x 2 (product types: utilitarian product vs. hedonic product) factorial design was conducted to examine these effects on purchase intentions.
The results displayed there were no difference between the interaction effects of price increasing framing and product types on purchase intentions. This indicated when facing the price increase situations, people wouldn’t change their purchase intentions by the framing messages.
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author2 |
Yu-Chi Wu |
author_facet |
Yu-Chi Wu Pei-Fu Shih 施沛甫 |
author |
Pei-Fu Shih 施沛甫 |
spellingShingle |
Pei-Fu Shih 施沛甫 The Interaction Effects of Price Increasing Framing and Product Types on Purchase Intentions |
author_sort |
Pei-Fu Shih |
title |
The Interaction Effects of Price Increasing Framing and Product Types on Purchase Intentions |
title_short |
The Interaction Effects of Price Increasing Framing and Product Types on Purchase Intentions |
title_full |
The Interaction Effects of Price Increasing Framing and Product Types on Purchase Intentions |
title_fullStr |
The Interaction Effects of Price Increasing Framing and Product Types on Purchase Intentions |
title_full_unstemmed |
The Interaction Effects of Price Increasing Framing and Product Types on Purchase Intentions |
title_sort |
interaction effects of price increasing framing and product types on purchase intentions |
publishDate |
2012 |
url |
http://ndltd.ncl.edu.tw/handle/35226742548563123311 |
work_keys_str_mv |
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