Perceived Quality, Perceived Value,Brand Image and Customer Satisfaction– An Empirical Study of Taiwan Packaged Beverage
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 100 === For modern people, beverages have already become an indispensable part of life. This research proposed an integrative model of beverage consumer satisfaction based on established the relationships among perceived price, perceived quality, perceived sacrifice,...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c79uhr |