The preliminary study of the Humanities institute's graduate who transform their career to service industry-the Humanities institute's graduate who switch to life insurance sales as a example

• Main Authors: Shao-Yuan Lin, 林少湲
• Other Authors: Ying-Chyi Ho
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/13642965319302895352

碩士 === 中國文化大學 === 心理輔導學系 === 100 === This study investigates the reason why graduates from the College of Humanities transfer their careers to service industry, their adaptation to the new career, and their employability; and insurance sales is took for case study. Over expansion of higher education in Taiwan causes credential inflation. Due to global economic depression and the Taiwan economy in transition, the number of unemployed graduates is high, especially for graduates from College of Humanities. It is very difficult for them to find jobs in the field of Humanities; however, they prefer to choose challenging jobs such as service industry (e.g. life insurance) in which the threshold is low, income and promotion are flexible, and the demand of human resources is high. In spite of above benefit, successful cases are rare. This objective of this study is to find successful examples, and to analyze their motivation to transfer their careers to others, and their necessary adaptation and employability. Literature review focuses on the theories of career transition, insurance, employability of insurance sales agents, and employability of staff involving in service. The methodology includes depicting the life story composed by semi-structured interview, showing splendid and various histories of career transition. Purposive sampling is conducted for three graduates from College of Humanities who participated insurance career in two years after graduating and have worked for at least three years. Data analysis is performed by open-coding, inducing, summarizing general themes, then constructing stories of participants. The results show that there are seven reasons for graduates from College of Humanities to work as insurance sales agents: 1) dislike or unemployment from jobs associated with humanities, 2) low threshold of insurance sales agents, 3) flexibility of the salary and promotion as working as insurance sales agents, 4) neutral or positive perspective toward the career of insurance, 5) characteristic of challenging themselves, 6) successful social or part-time experience, and 7) the opportunities to work as insurance assistant. What they need to do for adaptation to career transition includes 1) adaptation of being salesman, 2) transition from regular working hours to irregular working hours, 3) promoting products humbly, 4) learning by doing, 5) unstable income in the early stage, 6) adaptation of working pressure when there is no client, 7) adaptation of working pressure while salesmen dare not to advertising their product to their family members, 8) ethic issues: selling products meeting clients’ demand or selling good products, 9) struggling with benefits or conscience, and 10) adaptation of working pressure when salesmen deal with the stereotype of insurance sales agents The employability of graduates from College of Humanities who transfer to work as insurance sales agents includes interpersonal management and profession of insurance. The interpersonal management involves quickly establishing social relationship, easily get along with people, and good family relationship supporting to work as insurance sales agents. The profession of insurance involves good working attitude, high EQ management, high learning ability toward the profession of insurance, strong motivation to changing themselves, and good communication skills. Finally, according to research results, suggestions are provided for future studies and future students or graduates from College of Humanities who plan to transfer their careers to insurance or service sector. Keywords: career transition, life insurance services, adaptation, employability