The Influence Of Experiential Marketing On Online Games Players’ Consumption Behavior And Brand Attitude – A Case Study Of OPEN! CITY.
碩士 === 中國文化大學 === 新聞學系 === 100 === Facebook and web games have become the new social network sites (SNSs), so the game users experience a new virtual playing situation. The purpose of this study is to investigate “the influence of players’ experience to play OPEN! CITY” and “the difference of player...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81875837682989175327 |