Knowledge,Attitude and Behavior of Green Consumption of the Government Staff

• Main Authors: Wen,Hsin-Hsien, 溫心嫺
• Other Authors: Lin, Hwei-Shen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/38305384241300556913

碩士 === 中國文化大學 === 生活應用科學系 === 100 === The natural resources or ecological damage caused by the environmental deterioration, has been gradually awareness of the impact of own activities on the Earth. And also recognize that the terrorist caught in the disastrous position, the growing trend of green consumption issues, the government has been undertake various environmental protection policies actively,public servants play a real influence on the implementation of policies , and the mental of green consumption will make an indicators and research value on the government’s development of the consumption. This study,aims to understand the present situation of "green consumption behavior" on public servant, and to explore the differences and explain the force of the public servants of different background factors on the "green consumption behavior. This study conducted a questionnaire survey on the public servants of the central authorities,the investigation of official measured sample are 500, and 450 effective questionnaires were collected and analyzed, the effective rate was 90%. The research tools include 4 scale:"personal information","environmental knowledge","green consumption attitudes and green consumption behavior".Statistical software package SPSS for Windows 12.0 carry out analysis of results and findings are as follows: 1.Green consumption attitudes: in the principle reduction,the elder are superior than younger,in the principle of reduction,refusal,reuse and resources recycling, married are higher than unmarried ,which have significantly level. 2.Green consumption behavior: score for the three dimensions of consumption behavior, "personal, family and public authority", women are all higher than men,the elder and married are superior than the younger and unmarried, executives are higher than the staff, which have significantly level. 3.The degrees of environmental knowledge, green consumption attitudes and green consumption behavior have significantly positive correlation. 4.The regression analysis for environment knowledge, green consumption attitudes and green consumption behavior have significantly level. According to research results , it is suggested that the government should provide multi-application environmental education programs for public servants by the civil website media to enhance the awareness of environment, and to establish the correct consumption attitudes and behavior, that will become a seed to promote environment protection. Keywords: public servants, knowledge of the environment, consumption attitudes, consumption behavior