The Influence of E-Market Orientation and brand marketing on business performance: An Application of DEA
碩士 === 靜宜大學 === 管理碩士在職專班 === 100 === How the companies using any kinds of marketing activities to build the image of brand, and through the Internet to integration information systems to make the better relationship with customers, different kinds of sales channels and business operations analysis,...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/23244133067111517328 |
Summary: | 碩士 === 靜宜大學 === 管理碩士在職專班 === 100 === How the companies using any kinds of marketing activities to build the image of brand, and through the Internet to integration information systems to make the better relationship with customers, different kinds of sales channels and business operations analysis, to achieve what the consumer need. In this study, we discuss the effect of the Internet marketing, how obviously effect of the brand for companies and each effect of each other.
|
---|