| Summary: | 碩士 === 靜宜大學 === 管理碩士在職專班 === 100 === The Matchmaking Service Centers is a lonely business opportunities industry, modern people have a common characteristic, that is lonely, modern busy looking for a friends is not particularly easy, so they will go through The Matchmaking Service Centers to findfriends.There is a way of success stories through word of mouth promotion, the broader operation of the road allows The Matchmaking Service Centers.The Matchmaking Service Centers must to enhance its services, and maximize the opportunity to interact with customers, Customer Care and timely care to retain customers and enhance the degree of customer dissatisfaction, and thus strongly enhance satisfaction, in order to attract more marriageable age groups. This study investigates the Matchmaking Service Centers word of mouth marketing on customer satisfaction.
This study were distributed and 200 customers to the implementation of the questionnaire survey, questionnaires were collected immediately after the Collate check screening a total of 175 valid questionnaires, the effective response rate was 87.50%. Methods of data analysis of reliability and validity analysis, independent samples t test, ANOVA, correlation analysis. The research conclusions are as belows:
1.There are different background variables of word of mouth respondents have significant.
2.There are different background variables of Service Quality have significant.
3.There are different background variables of Customer Satisfaction have significant. Word of mouth, Service Quality and Customer Satisfaction have positive correlations.
|
|---|
