Transference in Print Advertisements in Taiwan
碩士 === 靜宜大學 === 英國語文學系 === 100 === This paper presents a research of a language contact phenomenon, transference, in print advertisements in Taiwan. Studies have been investigating how and why English mixed or switched with local languages, i.e. code-switching and code-mixing (Bhatia, 1987, 1992; Hs...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98688929640313196958 |