Study of Evolution of Channel Strategy and Product Strategy On Performance in the Life Insurance Industry
碩士 === 實踐大學 === 財務金融與保險研究所 === 100 === Life insurance industry before 2000 is mostly based on the traditional sales channels, or general insurance. However, in response to the internationalization and liberalization, traditional sales’ high turnover rate, cost threat, behalf of loyalty of custom...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10983521854834208769 |