The Influence of Corporate Social Responsibility on Employees’ Organizational Commitment

碩士 === 東吳大學 === 國際經營與貿易學系 === 100 === In recent decades, corporate social responsibility (CSR) has been a popular issue, but few studies focus on how CSR influence employees’ organizational commitment. This study aims to analyze the impact of CSR on employees’ organizational commitment by three key...

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Bibliographic Details
Main Authors: Lan-Ying Huang, 黃蘭媖
Other Authors: Hung-Yi Chen
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/60023067724789873997
Description
Summary:碩士 === 東吳大學 === 國際經營與貿易學系 === 100 === In recent decades, corporate social responsibility (CSR) has been a popular issue, but few studies focus on how CSR influence employees’ organizational commitment. This study aims to analyze the impact of CSR on employees’ organizational commitment by three key factors: perceived external prestige (PEP), organizational identification and job satisfaction. The data was collected from a survey consisting of questionnaires answered by employees of 12 companies that have obtained corporate citizenship awards for 5 years. The results of this empirical study indicate that the companies carried out CSR have a positive effect on all three factors, including PEP, organizational identification and job satisfaction, which also have a positive effect on employees’ organizational commitment. Furthermore, the study finds that PEP has a positive influence on organizational identification, and organizational identification also has a positive influence on job satisfaction.