Accept or regret: The adjustment of product upgrades and consumer preferences
碩士 === 東吳大學 === 國際經營與貿易學系 === 100 === With the vigorous development of science and technology, smart phones have become invaluable to many people. Some now feel insecure when they are not connected to their phone. Smart mobile phone manufacturers have an insight into the needs of the modern consumer...
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Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/10403222105893376810 |
Summary: | 碩士 === 東吳大學 === 國際經營與貿易學系 === 100 === With the vigorous development of science and technology, smart phones have become invaluable to many people. Some now feel insecure when they are not connected to their phone. Smart mobile phone manufacturers have an insight into the needs of the modern consumer. They constantly introduce new products to the market to improve market share and upgrade existing products. Consumers are faced with the dilemma of buying products that can become obsolete. They must judge which products will remain on the market, what upgrades will be available and how vital the technology will be in the future. This consumer attitude has created an atmosphere where only reputable companies and products remain relevant.
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