Consumer purchasing choice of multiple attribute products –a perspective of mental accounting
碩士 === 東吳大學 === 資訊管理學系 === 100 === In this paper, the concepts of mental accounting are applied to the issue of consumer choice. The attributes of each product are considered as a different account, but not rule out the compensatory between accounts, when considering the consumers in the face of mul...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55031135301207528508 |