The Effects of Online Word-of-Mouth, Community Identification and Perceived Benefits on Online Purchase Intentions: The Case of Facebook Fans Page in Taiwan
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 100 === This study explored the effects of online word-of-mouth, community identification and perceived benefits on online purchase intentions of Facebook fans page in Taiwan. The problems discussed in the current study include: Will consumers' perceived be...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29738590869349687886 |