A Case study in Footprint and Green Market

• Main Authors: Wang,Hsiu-Ying, 王琇瀅
• Other Authors: Jia-Jing Jien
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/48104989545268456284

碩士 === 聖約翰科技大學 === 企業管理系碩士班 === 100 === Global warming and climate change have become important issues of international concerns. Today more and more countries have committed to analyze the carbon footprint of various products during each stages of their product life cycle in order to review their strategies to reduce greenhouse gases and, eventually, achieve carbon reduction purpose. Follow the same thought, our government has started implementation of Carbon Footprint Label certification in recent years. The main purposes of doing so were to assist companies to build a baseline for each product about the total amount of carbon produced during its manufacturing procedure, to gradually reduce the amount by using different means, such as: changing manufacturing procedures, and to attract more consumers with green marketing. A qualitative research method was employed by conducting in-deepth interviews with 5 companies which implemented Carbon Footprint Lables. The purposes were to understand their current situations, corporate images, corporate innovation levels, and green marketing efforts. By cross-examining company documents, interview results, and related literature, this study found that corporate image and levels of corporate innovation affected companies’ application of Carbon Footprint Lables, and those companies with Carbon Footprint Lables tended to be more willing to do green marketing.