Identifying Factors Influencing On Customer Intention Using Internet Banking In Vietnam

• Main Authors: Tran Thi Nguyet Nga, 陳氏月娥
• Other Authors: 林豐騰
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/92141605403055816917

碩士 === 樹德科技大學 === 金融與風險管理系碩士班 === 100 === With the development of Internet technology continues, the number of people who use Internet has increased rapidly in the world. Internet-banking grows faster than other e-commerce sectors and it has emerged as an evolution of application technology on banking industry. The purpose of this study is to investigate the factors that influencing on customer intention using internet banking service in Vietnam. The study utilized the elements of extend Technology Acceptance Model (Wang et al., 2003, Davis et al., 1989) and theory of planned behavior ( Ajzen &; Fishbein, 1980) as theoretical framework to accomplish this research. Intention to use internet-banking service depends on the fact that customer can be satisfy with elements such as perceived usefulness, perceived ease of use, perceived credibility, perceived behavioral control, subjective norm and attitude toward use. We use convenience sampling questionnaire to execute the samples and Regression Analysis apply to confirm the relationships of hypothesis. This study randomly surveyed 400 Vietnamese participants who have experience in using internet banking service in Vietnam and received a total of 350 valid questionnaires. The research indicated the components (perceived usefulness, perceived ease of use, perceived credibility, perceived behavioral control, subjective norm and attitude toward use) may lead to acceptable ability of intention to use internet banking services of Vietnamese. The results of this study are hoped to be the efficient constructive sources for the all Vietnamese banks to understand the critical factors that influencing on customer using internet banking in Vietnam and contribute the competitive promotion campaigns in Vietnam.