The smartphone product knowledge and brand image on purchase intention

The smartphone product knowledge and brand image on purchase intention

碩士 === 樹德科技大學 === 經營管理研究所 === 100 ===

Bibliographic Details
Main Authors: Tzung-Seng Hsu, 許宗聖
Other Authors: 孔方正
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/21912868817091091482
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spelling ndltd-TW-100STU054570132015-10-13T21:17:24Z http://ndltd.ncl.edu.tw/handle/21912868817091091482 The smartphone product knowledge and brand image on purchase intention 智慧型手機產品知識及品牌形象對購買意願影響之研究 Tzung-Seng Hsu 許宗聖 碩士 樹德科技大學 經營管理研究所 100 孔方正 2012 學位論文 ; thesis 65 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 樹德科技大學 === 經營管理研究所 === 100 ===
author2 孔方正
author_facet 孔方正
Tzung-Seng Hsu
許宗聖
author Tzung-Seng Hsu
許宗聖
spellingShingle Tzung-Seng Hsu
許宗聖
The smartphone product knowledge and brand image on purchase intention
author_sort Tzung-Seng Hsu
title The smartphone product knowledge and brand image on purchase intention
title_short The smartphone product knowledge and brand image on purchase intention
title_full The smartphone product knowledge and brand image on purchase intention
title_fullStr The smartphone product knowledge and brand image on purchase intention
title_full_unstemmed The smartphone product knowledge and brand image on purchase intention
title_sort smartphone product knowledge and brand image on purchase intention
publishDate 2012
url http://ndltd.ncl.edu.tw/handle/21912868817091091482
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AT xǔzōngshèng thesmartphoneproductknowledgeandbrandimageonpurchaseintention
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AT xǔzōngshèng zhìhuìxíngshǒujīchǎnpǐnzhīshíjípǐnpáixíngxiàngduìgòumǎiyìyuànyǐngxiǎngzhīyánjiū
AT tzungsenghsu smartphoneproductknowledgeandbrandimageonpurchaseintention
AT xǔzōngshèng smartphoneproductknowledgeandbrandimageonpurchaseintention
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