The Influction of Organizational Communication on The Market-Orientation Study－The Mediation-Moderation Role of Organizational Conflict Management

• Main Authors: Shiao-Chun CHEN, 陳效淳
• Other Authors: Yi-Feng Yang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/16136764072632186678

碩士 === 樹德科技大學 === 經營管理研究所 === 100 === In this study we intend to expand organizational communication and organizational conflict management and their interconnected effects (mediation and moderation) on the market orientation in the life insurance industry. We analyze two samples (managers and employees). We carry out an empirical study using a multiple mediated-moderated regression approaches to obtain significant results. Our new findings show the significant main effect of mediation, and moderation on the market orientation. Our main conclusion is that we consistently find an important contribution for the main effects of organizational communication and organizational conflict management on The market orientation while organizational conflict management plays a mediating and moderating role that can help enhance and uplift the organizational communication. This is important information for life insurance firms which need to build successful the market orientation associations with their customers, especially to adapt to an ever-changing marketplace.