Market Value Added, Economic Value Added and Balanced Scorecard: A Study of Taiwan Bicycle Industry

• Main Authors: Yu-Cheng Weng, 翁煜珹
• Other Authors: Hsueh-Lan Yang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/79402829066812106625

碩士 === 南台科技大學 === 企業管理系 === 100 === The role of the bicycle in people’s life changes due to climbing oil price, global warming, and environmental protection and save energy concept. The bicycle is not merely a tool of transportation. It becomes a health-promoting and harmless exercise product. This study mainly explores the correlation between Economic Value Added (EVA) and Balanced Scorecard (BSC) as well as Market Value Added (MVA) in Taiwan bicycle industry. We collect the listed bicycle companies from 2004 to 2010 as the sample. Statistic methods used in this study included descriptive statistics, correlation, VIF test and regression analysis. Regression analysis indicates strong correlation between EVA and business indicator of BSC, which are profit margin and return-on equity. Regression analysis also indicates strong correlation between employee productivity, which is the learning indicator of BSC, and EVA. Therefore the assumption that EVA and BSC are strongly correlated in Taiwan bicycle industry is partially true. Besides, regression analysis indicates strong correlation between employee productivity and MVA, so the assumption that MVA and BSC are strongly correlated in Taiwan bicycle industry is partially true, too. Therefore, as we combined BSC, EVA and MVA, it would benefit the development of energy of Taiwan bicycle industry.