A study of donsumer behavior of mini tours
碩士 === 南台科技大學 === 國際企業系 === 100 === This study is for consumers who join mini-tours. We explore and analyze consumers’ that have participated in mini-tours in the lifestyle, travel motivations, and purchase decision, the difference between customer satisfaction and purchase intentions. Consumers th...
Main Authors: | Li Su-Hua, 李素華 |
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Other Authors: | 梁文科 |
Format: | Others |
Language: | zh-TW |
Published: |
101
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Online Access: | http://ndltd.ncl.edu.tw/handle/95121158073998164609 |
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