A study of donsumer behavior of mini tours

碩士 === 南台科技大學 === 國際企業系 === 100 === This study is for consumers who join mini-tours. We explore and analyze consumers’ that have participated in mini-tours in the lifestyle, travel motivations, and purchase decision, the difference between customer satisfaction and purchase intentions. Consumers th...

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Bibliographic Details
Main Authors: Li Su-Hua, 李素華
Other Authors: 梁文科
Format: Others
Language:zh-TW
Published: 101
Online Access:http://ndltd.ncl.edu.tw/handle/95121158073998164609

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