Customer Attitude and Behavior toward Local Franchising-Store in Ho Chi Minh City, Vietnam.
碩士 === 亞洲大學 === 國際企業學系碩士班 === 100 === The study was aimed at determining the impacts of factors that affecting the choice of franchising-stores in general and of local franchising-store in particular. The study was conducted in Ho Chi Minh City on 300 adults using a structured questionnaire as the d...
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Format: | Others |
Language: | en_US |
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2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/98494089016639972006 |