Customer Attitude and Behavior toward Local Franchising-Store in Ho Chi Minh City, Vietnam.

碩士 === 亞洲大學 === 國際企業學系碩士班 === 100 === The study was aimed at determining the impacts of factors that affecting the choice of franchising-stores in general and of local franchising-store in particular. The study was conducted in Ho Chi Minh City on 300 adults using a structured questionnaire as the d...

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Bibliographic Details
Main Author: PHAM VAN KIEN
Other Authors: William W.K Lee
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/98494089016639972006