Integration of Mind Map, QFD and TRIZ to Festivals Internationalization─A Case of Dragon Boat Races

• Main Authors: Yang, Lu Ting, 楊律霆
• Other Authors: Lin, Shih-Yen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/40933766667622143640

碩士 === 亞洲大學 === 國際企業學系碩士班 === 100 === Abstract Tourism industry has served as an effective medium for creating enormous wealth in 21st century. According to World Tourism Organization (WTO), tourism has been one of a major sources of revenue for many countries, not only creating business opportunities derived from leisure and entertainment but also presenting humanistic implications, economic strength and infrastructure modernization level of one country through tourism exchange that greatly benefits the improvement of overall environment and increases cultural attainment of one country. Among many alluring festivals which can boost local economic development, Dragon Boat Festival is a major festival for the Chinese people. Especially dragon boat race is embodied in an intangible cultural heritage of dragon boat festival that attracts international tourists to come one after another out of admiration for visit and participation. In view of this fact, this research aims to delve into the discussion with athletes, coaches and experts as well as explore the application of mind map to collect customer voice in the context of reality dragon boat race festival. This study has introduced Quality Function Deployment (QFD) to obtain priority sequence of quality technology and transform Teorija Rezhenoja Izobretate Zadach (TRIZ), and has further applied service parameters to create TRIZ contradiction matrix. Six inventive principles are obtained to make ameliorative suggestions which are made available as reference for international competing units and athletes: allocation of “Venue Planning”, “International Venue Layout” and “Establishment of Rowing Education Center” in terms of management implication; design of “the Head of the Boat Installed with LED Light”, “Amelioration for Materials and Length of the Hull” and “Dragon Boat in Western Style Rowing” in terms of hull design implication. Keywords: Festival, Dragon Boat Race, Mind Map, Quality Function Deployment (QFD), Teoriya Resheniya Izobretatelskikh Zadatch (TRIZ)