The Aesthetic CompetitivenessIndex of Bed and Breakfast
碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 100 === Abstract With the advent of the 21st century, people’s ardor showing in pursuit of aesthetic appreciation, sentimental appeals, and hand-on economy has been in the ascent. The creativity of aesthetic appreciation has thus become another battle for entrepre...
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ndltd-TW-100THMU17420062015-10-13T21:06:54Z http://ndltd.ncl.edu.tw/handle/64753363985682603656 The Aesthetic CompetitivenessIndex of Bed and Breakfast 民宿經營之美感競爭力指標 Liao Shu-Hua 廖淑華 碩士 亞洲大學 休閒與遊憩管理學系碩士在職專班 100 Abstract With the advent of the 21st century, people’s ardor showing in pursuit of aesthetic appreciation, sentimental appeals, and hand-on economy has been in the ascent. The creativity of aesthetic appreciation has thus become another battle for entrepreneurs competing for profits and B&B, a novel industry which combines lodging and sightseeing, is of no exception. Starting with the analysis of the current status of B&B in Taiwan from aesthetic competitiveness angle, this study mainly probes into three facets. They are aesthetic competitive strategies in service, the formation of sentimental appeals and the brainchild of aesthetic competitiveness index. All this is made through interviewing six home stay owners and three customers in depth. We have found through this study that aesthetic appreciation of B&B is characterized by the integration of the architecture and its surroundings plus highly self-innovated service it provides. However, a complete presentation of aesthetic competitiveness lies in the B&B owner who conceives the concept of aesthetic appreciation, has a pretty knack of employing the concept and, above all, owns efficient management capability. In fact, due to the backgrounds of B&B owners interviewed which differ greatly, their performance varies conspicuously. As a result, some are prosperous and others, struggling for a living. As a feedback to their passions and even anxiety when facing aesthetic competitiveness, this study has made up an index which lists 18 check points of aesthetic competitiveness, hoping to help B&B owners in Taiwan prune unnecessary expenditure and increase vigor and appeals in their trade. Ketword: B&B, aesthetic, aesthetic competitiveness Tang Da-Wei 湯大緯 2012 學位論文 ; thesis 95 zh-TW |
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碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 100 === Abstract
With the advent of the 21st century, people’s ardor showing in pursuit of aesthetic appreciation, sentimental appeals, and hand-on economy has been in the ascent. The creativity of aesthetic appreciation has thus become another battle for entrepreneurs competing for profits and B&B, a novel industry which combines lodging and sightseeing, is of no exception. Starting with the analysis of the current status of B&B in Taiwan from aesthetic competitiveness angle, this study mainly probes into three facets. They are aesthetic competitive strategies in service, the formation of sentimental appeals and the brainchild of aesthetic competitiveness index. All this is made through interviewing six home stay owners and three customers in depth. We have found through this study that aesthetic appreciation of B&B is characterized by the integration of the architecture and its surroundings plus highly self-innovated service it provides. However, a complete presentation of aesthetic competitiveness lies in the B&B owner who conceives the concept of aesthetic appreciation, has a pretty knack of employing the concept and, above all, owns efficient management capability. In fact, due to the backgrounds of B&B owners interviewed which differ greatly, their performance varies conspicuously. As a result, some are prosperous and others, struggling for a living. As a feedback to their passions and even anxiety when facing aesthetic competitiveness, this study has made up an index which lists 18 check points of aesthetic competitiveness, hoping to help B&B owners in Taiwan prune unnecessary expenditure and increase vigor and appeals in their trade.
Ketword: B&B, aesthetic, aesthetic competitiveness
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Tang Da-Wei |
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Tang Da-Wei Liao Shu-Hua 廖淑華 |
author |
Liao Shu-Hua 廖淑華 |
spellingShingle |
Liao Shu-Hua 廖淑華 The Aesthetic CompetitivenessIndex of Bed and Breakfast |
author_sort |
Liao Shu-Hua |
title |
The Aesthetic CompetitivenessIndex of Bed and Breakfast |
title_short |
The Aesthetic CompetitivenessIndex of Bed and Breakfast |
title_full |
The Aesthetic CompetitivenessIndex of Bed and Breakfast |
title_fullStr |
The Aesthetic CompetitivenessIndex of Bed and Breakfast |
title_full_unstemmed |
The Aesthetic CompetitivenessIndex of Bed and Breakfast |
title_sort |
aesthetic competitivenessindex of bed and breakfast |
publishDate |
2012 |
url |
http://ndltd.ncl.edu.tw/handle/64753363985682603656 |
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