The Effect of Partitioned Pricing and Promotional Methods on Internet Consumers’ Purchase Intention - The Moderating Effects of Product Type and Price Level
碩士 === 東海大學 === 資訊管理學系 === 100 === With the popularization and the steady growth of the Internet and e-commerce, online shopping has become one of the main shopping channels for the consumers. In the competitive online shopping markets, retailers usually use some promotions to attract consumers’...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58751803801230309603 |