| Summary: | 碩士 === 國立臺北科技大學 === 管理學院工業工程與管理EMBA專班 === 100 === The spiking sales of smart phones has led to a trend of mobile applications (App), which, with all its variations, has changed people’s life patterns and their habits in regard to using mobile phones. Therefore, more and more firms have started to create an App of their brand, so as to provide patron services or do marketing. Through the compilation of literature, it has been discovered that the content and practicality of an App may well influence the willingness of users, and hence how to create a desired App for swarms of patrons to download has become a hot issue for discussion.
This research categorizes the content of an App into five constructs: Fluency, Aesthetics, Style, Integration and Trend, and classifies the practicality into three constructs: Convenience, Connectedness and Control, this study sets off to analyze the top 100 lifestyle Android Apps of the Google Play Store, pinpointing four driven key factors, including language localization, the combination of a firm’s image to App, advertisements are the source of profit for free Apps, and technological application services will not impact patrons’ willingness to use. The research results provide materials for Apps or telecommunications operators in writing programs or exploring new markets, and as a result, making their Apps more popular with and better appreciated by people.
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