Summary: | 碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 100 === Due to the prosperous growth of global economy and the introduction of various investment products, mutual funds have become one of the most popular investment tools. To further investigate how investment decision was influenced by multifarious global economy factors, especially before and after Financial Crisis of 2008, Bayesian logistic model is used to analyze mutual fund transaction data collected from 2007 to 2010. The empirical result shows that, after financial crisis, mutual fund investors were no longer betted on high-risk financial instrument, but they attempted to manage their risk by investing in multiple asset classes or lower-risk bond funds. It is also found that mutual fund investment decision is primarily affected by Taiwan Stock Exchange Weighted Index
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