Explore the Relationship Between Service Quality and Brand Equity- The Mediating Effect of Brand Image
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 100 === Service quality is the key to the service industry to gain competitive advantage. And the pursuit of high-quality services, seems to have become the most important trends in consumer demand. Therefore, service quality is an important factor affecting the comp...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/az2jjd |