The Preliminary Research on the Correlation between Internet Service’s Media Characteristics and Internet Addiction

• Main Authors: Yi-Hsuan Chou, 周宜玄
• Other Authors: Da-Lun Tang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/59640476143574464703

碩士 === 淡江大學 === 大眾傳播學系碩士班 === 100 === This study is from media ecology perspective to discuss the impact of the interaction between the digital media and the users. Since the American writer Nicholas Carr believes that uses are addicted to Internet for the media characteristics, positive and immediate feedbacks, which distract us and change our memory. Apparently, Internet addition is the prime condition. However, Carr’s points seem to be subjective, this study tries to find out the correlation between immediacy of feedback and Internet addiction by designing the questionnaire and quoting CIAS-R. The result revealed that the correlation between the immediacy of feedback and Internet addiction was significant. Furthermore, control the variable of time, the result also showed that Internet addition was relevant to the media characteristics.