Exploring Attentional Effect of user behavior on internet from Eye-tracking Method

• Main Authors: Hui-Ching Hsu, 許惠晴
• Other Authors: 唐大崙
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/25189136883886445321

碩士 === 淡江大學 === 大眾傳播學系碩士班 === 100 === Both image (to be vs. not to be ) and text(difficult vs. easy) are key components for any media type, especially for internet. This study manipulated to have or not to have image layout between the same text to investigate the changes of the oculomotor characteristics, such as average fixation time and total fixation numbers. Results showed that there were difference between have image and not have image under intensive reading condition. Especially, there were more fixation numbers on heavy internet user than shallow internet user. Furthermore, there were more average fixation time on heavy internet user than shallow internet user.