A study of Non-life Insurance Marketing Performance Analysis Concerning Auto Insurance Agents.

• Main Authors: Cheng-Feng Yang, 楊承峯
• Other Authors: 廖述源
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/08450331666451720968

碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 100 === Non-Life insurance marketing channels can distinguish between two broad categories of direct marketing and indirect marketing in Taiwan, independent automobile Insurance agency indirect marketing of cars accounted for only after the insurance companies and car dealers to maintain the insurance companies business the highest proportion, and car dealers Insurance agency involved in the automobile insurance market. The friendship of the good providers, you can get a large number of insurance business, insurance companies need a small number of marketing staff training services to automotive dealers, without training a large number of sales for business promotion. K, T, H Insurance agency agents N insurance company or other insurance companies in the insurance business, which cited application of "Independent Agency" and "Exclusive Agency" concept. K, T, H insurance agents interaction with N insurance company affiliates, compared to business with the proportion of the real gap, K insurance agent with the lower proportion of T,H insurance agents with a higher proportion of the overall operating performance and the contribution of N insurance company will be based on ten business indicators have scores add up to order of ranking, that is, T insurance agent for N insurance company of tribute offer degrees, followed by K insurance agent, H insurance agent contribution minimum, the main cause of T and K Insurance agents signing business is about H insurance agent is more than twice the gap between the insurance on behalf of other analytical indicators less.Significant, so the T and K insurance agents benefits, H insurance agent smaller benefits. Insurance companies and insurance agents are complementary business relationship, the third stage after the implementation of the liberalization of the rates, resulting in seriously affected and the impact of the overall product of insurance marketing channel, the insurance company will depend on the goods-how, marketing and differentiated services to work out the optimum of coping strategies.The main purpose of access to up to tourists, expanding and diverse marketing channels to maximize functionality and to create maximum efficiency. 表單編號：ATRX-Q03-001-FM031-01