The Strategy Formulation Analysis Toward the Business Loan of the Banking Businesses in Taiwan Subsequent to The Straits Post ECFA Era, A Case Study of E.SUN Commercial Bank
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 100 === Due to the domestic trade have restricted, Asian countries have signed the trade agreement between with each other to become free trade zone. Only Taiwan have not joined that and then losing the international competitiveness. Taiwan’s government have signed E...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23643040818891708473 |
| Summary: | 碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 100 === Due to the domestic trade have restricted, Asian countries have signed the trade agreement between with each other to become free trade zone. Only Taiwan have not joined that and then losing the international competitiveness. Taiwan’s government have signed EFCA on June 29, 2010 that also increased Taiwan’s international competitiveness. This study is especially for the banking industry to investigate banking businesses of business strategy analysis in the After-ECFA
This research is a case study. The sample is the E. Sun Bank of the large domestic banking holding company. After the SWOP analysis of the banking business strategy, we think that the domestic bank should be to strengthen understanding their own core competitive advantage and internal management mechanism in the After-ECFA. The domestic bank also to develop their own special corporate banking business capacity and expertise by the limited resources of the bank. In the future Taiwan’s banking industry enter the China’s banking business market that could have more potential competitive advantage in the structure of the After-ECFA.
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