The Case Study of Relationships among Corporate Social Responsibility, Organizational Identification and Reputation

• Main Authors: Hui -Wen Chou, 周蕙穩
• Other Authors: Ku-Jun Lin
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/85900106185557484327

碩士 === 淡江大學 === 會計學系碩士在職專班 === 100 === The purpose of the study was to investigate the relationship among corporate social responsibility, organizational identification and reputation. However, few staffs’ position on the enterprise is investigated. Therefore, this study aims to investigate the internal employees in the enterprise, focusing on the relationship among corporate social responsibility, organizational identification and reputation. Finally, it is expected that the research can be available to the enterprises and the future study. After determining the research motivation, developing research aspects and research purposes, I have collated and analyzed the relevant literatures, then established the framework and hypotheses of this study in accordance with its theoretical foundation.In the study, the participants—the staffs selected in the Taiwan Cooperative Bank are asked to fill in the survey. Overall, a total of 245 questionnaires issued. To be more precise, 201 questionnaires were available in use. The effective recovery rate is 82.04 percent.The descriptive statistics, factor analysis,reliability analysis and regression analysis were by SPSS.After the empirical research, the findings as follows: 1.Corporate social responsibility in economic responsibilities, ethical responsibilities and discretionary responsibilities have significant impact on the similarity of organizational identification. 2.Corporate social responsibility in legal responsibilities and discretionary responsibilities have significant impact on the membership of organizational identification. 3.Corporate social responsibility in economic responsibilities, legal responsibilities and discretionary responsibilities have significant impact on the loyalty of organizational identification. 4.Corporate social responsibility in legal responsibilities, ethical responsibilities and discretionary responsibilities have significant impact on reputation. 5.Organizational identification and reputation have significant impact.