The Study of the LCD Display Reverse Logistics in Taiwan and It’s Recycling Market Segmentation Analysis

• Main Authors: Cheng-Yuan Peng, 彭成源
• Other Authors: 林長青
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/44166024291183969654

碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 100 === The fast growing industrial delvelpment leads to natural resources exploited. Many industries eager to get more natural resources therefore the ideas of recycling, recovering, re-selling and re-using are drew more attention worldwide. This study uses D company as an example that was awarded Sony Green Partner between 2005 and 2009. The chairman of D company has intergrated enterprise resources to build up LCD Display Recover Center in 2010. It has become a collector, recover and distributor among reverse logistic activities in order to explore more benfits and fulfill natural recources conservation. Major finding of the LCD display recovering market in this paper is to identify the segmentations. At the end of the study also provides marketing recommendations, advices and limitations for further study.