The Research of Facebook User''s Behavior-A Study of the Reporters for Technology Firm

• Main Authors: Yen-Ling Len, 冷延玲
• Other Authors: 陳海鸣
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/55781025655664772394

碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 100 === This research targeted the Technology media reporters in Taiwan as the subjects and was primarily aimed at the user behavior of Facebook such as the motivation and user habits. At the same time, this research analyzed the so as to offer reference in relation to practices in marketing management. This research adopted intensive interview method and 6 technology media reporters were interviewed. The findings indicate:1.User habit：The wall and fan page are the best function the technology media reporters love to use. Therefore,they may easily share and collect information。2.The influence to media report：The information for Facebook is one of the resources for technology media reporters. Meanwhile, the content becomes the reference to their news. 3. There are no significant differences among the different background of technology media reporters. 4. The key motivation for technology media reporters to use Facebook is to understand the colleagues and friends status. 5. The technology media reporters get good responds from their Facebook. 6. Compared with B2B（Business to business）product,B2C(Business to Consumer) product more easily to influence media.7.The technology media reporters are positive to future of Facebook.。