A Study of the Effects of Family Social Economic Status on the Student’s Green Consumption – A Case of the Green Schools in New Taipei City

• Main Authors: Yang, Huei Mei, 楊慧美
• Other Authors: XU,Min-Yang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/07227083844525040081

碩士 === 臺北市立教育大學 === 自然科學系教學碩士班 === 100 === In recent years, since people’s environmental consciousness have been gradually raised, the green consumption receives wide attention from around the world. The purpose of this study is to explore the effects of family social economic status and numbers of green leaves on the student’s green consumption and to understand the green consumption knowledge, attitude and behaviors of the students. The Subjects of this research are the 3rd and 4th graders of the primary schools in New Taipei City. It employed questionnaire survey method with stratified random sampling. The number of valid questionnaires amounted to 663, with an 92.08% valid return rate. The data were analyzed by the descriptive statistics, one-way ANOVA. The correlation among green consumption knowledge, attitude and behaviors was analyzed through Pearson’s produce-moment correlation. The conclusions from this study are as the following: 1.The average scores of green consumption knowledge is 74.13%. The students have positive green consumption attitude and behaviors. 2.Family social economic status and numbers of green leaves influence green consumption knowledge of the students. Among the 4R’s, “Reuse” is the part with the highest average score. 3.There are no significant differences between family social economic status and numbers of green leaves in green consumption attitude of the students. Among the 4R’s, “Recycle” is the part with the highest average score. 4.There are no significant differences between family social economic status and numbers of green leaves in green consumption behaviors of the students. Among the 4R’s, “Reduce” is the part with the highest average score. 5.Green consumption knowledge, attitude and behaviors are mutually related. Finally, based on the findings in this research, some suggestions would be useful for practice of green consumption and the further related research.