| Summary: | 碩士 === 大同大學 === 工業設計學系(所) === 100 === In recent years, all kinds of different creative market rise in Taiwan and became favorite. This study use Tatung University campus culture and the generation of creative market to develop the campus culture product. Uses sample product and consumer survey to permit the feasibility and impact assessment of campus culture product. This study uses literature survey, case studies, product development and evaluation as the main research methods to understand the evolution of the creative market, creative products and campus culture. Finally, use the results to develop campus cultural products. In the first stage of the creative market research, found the creative product’s principles like the following: (2) Practical products are most popular. (2) Use composite materials. (3) Manual and mechanical processing show polarization. (4) Products based on original creative concept, story and custom. The results show that practicality product is a better choice. Special material and handmade products are more special than others. Campus culture product can help the publicity of the campus culture. Students participate of the design and development of product can increase the understanding of the campus culture. The results of this study as a reference to the creators and researchers who want to develop the campus culture product.
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