Application of Quality Function Deployment to Apparel Coordination Project for Insurance Salesmen’s Professional Image

• Main Authors: Yun-Chen Tsou, 鄒昀真
• Other Authors: Chia-Hsu Lin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/12045952926442363833

碩士 === 台南應用科技大學 === 生活應用科學研究所 === 100 === The research is to find out consumers’ requirements of the insurance sales’ professional apparel images by QFD Application Project. Choose the upgrading scheme of insurance sales’ apparel arrangement to satisfy consumers’ requirements of insurance sales’ external images and also satisfy the insurance sales’ self-confidence display with apparels. This research aimed to： 1. Find out what kind of professional apparel images the insurance sales want to present to consumers in working place. 2. Find out what kind of apparel professional images fill the bill of the consumers. 3. Choose the insurance sales’ best apparel arrangement scheme in every working place by evaluating the apparel professional images. The results of this research show: 1. “Warming” impression which insurance sales’ professional apparels images appeared to consumers is the most important 2. In apparels arrangement, suits, coats, shirts and trousers are still the basic clothes of insurance sales. But it will be more approachable by the use of colors, vivid figures, checkers, shoes, breast pocket scarves and bow ties. 3. Put sweater coats or knit tops over shirts, which can change clothes arrangement styles. 4. In random business development occasions, insurance sales should present their most natural and true sides to consumers. Insurance sales’ apparel arrangements should not be too rational and serious.