Blue Ocean Strategy for the Sustainable Management

• Main Authors: Hung Mei Chang, 洪美嘉
• Other Authors: Tsai, Shang-Te
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/12584077704500244905

碩士 === 環球科技大學 === 環境資源管理所 === 100 === This study was based on the key concept of blue ocean strategy-low-cost and differentiated value innovation. The framework of sustainable development of Shei-Pa National Park consisted of four actions, including “raise-national resources”, “eliminate-land use”, “reduce-environmental threat”, and “create-facilities and services, management, research in environmental protection, and international exchange”. For this national park, this study proposed three strategies respectively focused on ecology, production, and life: conduct research of environmental protection, engage in international exchange, and use catchy slogans, such as “The Holy Ridge underneath the Starry Sky-A Great Place for Leisure Tour”. Based on these characteristics, this study reviewed the six principles of blue ocean strategy, including reconstruct market boundaries, to propose the blue ocean strategy for sustainable management of Shei-Pa National Park. First of all, this study suggested the new service-oriented visitor management policy of the national park be focused on the concepts of sustainable development, namely life, production, and ecology, to combine (economic) production, life (social culture), and ecology (environment) in one body. As the National Park Administration might be established in the near future, this study suggested the authority concerned set up a national park management system first and amend National Park Law and related regulations to meet the needs of future organizational integration. To achieve sustainable management of Shei-Pa National Park, the authority concerned should apply dynamic blue ocean management mechanisms to maintain the balance between environmental protection and recreational development. Besides, it should engage in “national park diplomacy” by promoting international exchange and cross-domain cooperation and put more effort into personnel training.