The Impact of Bark on customer purchase intention: Evidence from HsinchuZhongxiao Store of RT-MART

碩士 === 育達商業科技大學 === 行銷與流通管理所 === 100 === Bright light and comfortable and spacious shopping environment make a distractive difference between hypermarkets and traditional markets. However, for providing timely promotional information, the hypermarket of Taiwan usually barks the target goods to attra...

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Bibliographic Details
Main Authors: Hsu, Hui-Ling, 徐慧玲
Other Authors: Chen, Kee-Kuo
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/40907485767008650471