The Impact of Bark on customer purchase intention: Evidence from HsinchuZhongxiao Store of RT-MART
碩士 === 育達商業科技大學 === 行銷與流通管理所 === 100 === Bright light and comfortable and spacious shopping environment make a distractive difference between hypermarkets and traditional markets. However, for providing timely promotional information, the hypermarket of Taiwan usually barks the target goods to attra...
Main Authors: | Hsu, Hui-Ling, 徐慧玲 |
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Other Authors: | Chen, Kee-Kuo |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/40907485767008650471 |
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